Fashion goes glare-free
When a high fashion Brand wanted to extend its fashion sunglasses range, it needed to find a partner which could provide polarized lenses that would meet its design criteria.
The challenge
Statement styles meant that the polarized lenses had to be large and curved. Whilst sourcing optically correct lenses in the less curved 2, 4 and 6 base styles is more straightforward, the Brand needed to find a partner that was able to provide quality polarized lenses in face-hugging 8 base as well. The lenses also had to be thick enough to please the US market, where buyers often conduct their own manual lens check by applying pressure to the lens, known as the ‘thumb-test’. Thick lenses are often used to pass this test but they can be too heavy for comfortable day-long wear. So a thinner, tough lens was needed. And finally as a global player, the Brand required the lenses to be of sufficient quality to be sold internationally, avoiding the cost of managing different quality sunglasses for different markets.
The solution
Polaroid Eyewear was selected as the OEM supplier of polarized fashion lenses. We support the Brand with lenses that are:
- Big, optically correct and beautifully curved, including 8 base curvature allowing the Brand’s product designers to create their signature styles
- Sturdy with a PTX4000 lens that’s just 1.2mm thick, tough enough to pass the thumb test, and also light enough for all-day wearability
- High quality, meeting all international standards, and guaranteed by us to meet even the most stringent European Optical Class 1 standard for unrestricted world-wide sales
- Polaroid polarized quality for excellent polarizing efficiency and perfect glare-free vision, for a great consumer experience of the Brand’s sunglasses
The result
The Brand’s polarized sunglasses category has provided a premium option for their consumers and allowed distributors to grow sales.