Polaroid for sport
Sports sunglasses are all about performance. Glare-free vision isn’t an option – it’s vital. So when a well-known Brand set about launching sports sunglasses, it wanted the best in polarized technology.
The challenge
This global sportswear brand needed to find the right lens supplier. It was looking for an organisation which could provide high performance lenses, specialist sports colours and robust safety – and share its drive for sustainability.
The solution
Only Polaroid Eyewear could satisfy all the Brand’s complex requirements. Polaroid provides:
- Polarized PTX4000 lenses which offer far greater polarizing efficiency than other polarized lenses for a glare-free performance
- Shock absorbency in an ultra-lightweight 1mm thick lens that beats polycarbonate lenses of equivalent thickness. The lenses can absorb the energy generated from the impact of a steel ball travelling at a speed of 100mph.
- Visual acuity across the whole lens despite wraparound sports styling with curvatures of 6 base and 8 base
- A spectrum of colours tailored to the needs of specific sports
- Quality that exceeds all international standards and meets European Class 1 Optics Standards
The result
The sports Brand was able to launch polarized sports sunglasses that met its high standards for branded products. It has enjoyed continued success with its sunglass sales around the globe.